East vs West London Style Guide



East London Style

London is a very diverse city and offers something for everyone. However, for anyone in London, whether you’re just visiting for a short time, or actually living in the area, you’ll no doubt sense that there is a divide between the East and West. Each area is very different and has its own quirks, however, the lifestyle is also very different on the two sides.

As one of fashion capitals of the world, you expect the capital to be full of a variety of styles. However, we thought we’d take a look at how fashions vary between the East and the West of London:

East London Style

East London Fashion

The East End of London is home to Shoreditch, Hackney and Stratford. It is an area that has a number of great attractions and is well known for the unique Camden with boutiques and markets, to Brick Lane which is full of the weird and wonderful.

These areas are full of young designers, artists, photographers and creative people with big ideas. The fashion follows, with trendy clothes, hipster outfits, with vintage also playing an important role. In the East, styles are more edgy, vibrant and unique. Fashion rules don’t seem to apply here, with people ignoring trends and adding their own stamp on the world through their creative styles.

To fit in, look for more casual wear, such as this Burgundy Corduroy Button Down Casual Shirt, or these Cassidy Khaki Chinos.

West London Style

West London Fashion

The West of London has a very different atmosphere to the East, with the likes of Chelsea and West Kensington. The streets are lined with chic cocktail bars, luxury shopping areas, bistro dining and many other fashionable locations. It’s also home to more of the rich and famous than anywhere else in London.

In fact, you only have to watch Made in Chelsea to get a sense of the lifestyle in this area and to see how fashion is a very important factor to match. The fashion is still trendy, but it is more slick, classy and sophisticated.

So, if you’re in the West of London, we’d recommend going for men’s suits and adding a good variety to your arsenal of shirts. To stay even more on trend, go for slim fit suits such as this Eddington Blue Tonic 2-Button Slim Fit Suit and pair it with  a crisp white shirt. This Slim Fit Plain White Luxury Twill Shirt is an excellent choice. Of course, if you’re going to a more formal event, make sure you have a dress shirt ready for the occasion.

We’d love to know whether you prefer the edgier East London style or the slick and sophisticated look that is popular in the West. Let us know what you think by leaving a comment in the box below.

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